When Church sat down with Radio.com for an interview in Nashville last week, just one day after his latest album The Outsiders was released (Feb. 11), the college marketing major talked about his videos, including the ideas behind the cryptic messaging in his earlier teaser clips.

"I wish I could take more credit for that," he told Radio.com about the teasers. "My manager came up with that and shot those." But, he said, it fit right into his own interests. "What I love about it is, I love a good mystery," he explained.

Church also said that, since he is not personally on Facebook or Twitter ("never have been � never will be"), the videos offer a way to interact with his fans.

"It's a way to have some fun, it's a way to add some intrigue. There's a lot of mysteries and a lot of hidden messages that are in those cryptic things that talk about a lot of stuff that's coming down the line that they don't know yet," he said. "Maybe a single choice. Maybe another video. Maybe another character. We put that in there just to see how many of them can pick it apart and pull it apart and have fun with it. That's what it was, just a different way of interacting."