Friedman had this to say about the clip, "'Undertow' gives you a look at the Japan not usually seen by the typical Japanese exports like crazy TV shows, ultra-cute singers and anime. It shows a day in the life of Japan as the Japanese see it, not the stereotypical Western 'Japanophile' view of it."

He goes on to explain the concept for the video, "the 'Undertow' video attempts to show that when you see a thing of beauty, there is often an undercurrent of true sadness and hardship behind the scenes which creates the motivation to do something extraordinary."