The project is aimed at engaging leading thinkers, public figures and Americans from all walks of life to explore how the United States became the nation it is today.

One of the campaign's goals is to foster a national conversation through a series of free public events across the U.S. The kick-off event on January 14 will feature former Supreme Court Justice Sandra Day O'Connor and Anna Maria Chavez, CEO of the Girl Scouts of the USA, at the Heard Museum, a Smithsonian Affiliate in Phoenix.