But that shouldn't have bothered Grimes too much, as she was left with a hooky anthem to record for herself (along with Blood Diamonds), give away for free to fans, and now release a music video for it that is described as a "sci-fi Inferno."

The capitalization of Inferno is intentional, as in Dante's 14th century epic poem, which might be a strange reference point coming from anyone but the world's biggest Game of Thrones fan.

Grimes, aka Claire Boucher, had this to say about the clip, which she co-directed with her brother Mac Boucher, via press release: "The circles of hell reflect more contemporary issues though. We shot a bunch at the salton sea which is basically an apocalyptic wasteland filled with dead fish because of human carelessness, the bullet hole hallway a la korn freak on a leash etc etc. If you look closely you can find clues. Haha, but in the usual fashion it is also abstract enough to just be a trippy visual accompaniment to the song."