Based on the theme, "The tougher we test them, the more you love them," the campaign is directed at small business owners looking for durable, efficient cargo and passenger vans.

The centerpiece full-length music video shows Michaels serenading various Nissan vans as he joins Nissan technicians during vehicle durability testing at Nissan's Arizona Testing Center, a 3,050-acre facility in Stanfield, Arizona.