The "Inferno" album is scheduled to be released in North America on May 27th. For the title track's video, Friedman co-directed the clip with David Brodsky (Devin Townsend, The Black Dahlia Murder).

Friedman explained the inspiration behind the video, "The music video for 'Inferno' is an homage/parody of one of my fave Japanese TV shows, 'Zenryokusaka' ('Full Power Hill').

"It's a weekly five-minute show where the entire premise is absolutely nothing but a girl running up a hill. Each week a different girl, and a different hill. I am hooked on this show, and think it is genius in its simplicity and ever-so-slight sexual nature.