The band announced the video under the banner of "It's Always Sunny in Philadelphia," and instead of a typical promotional video featuring the band talking about their album or sharing snippets of the music from the recording studio, they instead decided to tell a story instead.

The video tells the story of a film-maker named 'Dennis' (played by Glenn Howerton) and the challenges he faces putting together the promotional video. The band does not actually appear in the video, but Danny DeVito does give an unusual performance.