"I've watched some of the greatest guitarists in the world perform and I've seen people just learning how to play," he said on his website. "The looks on their faces are almost always the same and the connection with the instrument is genuine."

The "We Were Us" singer has joined forces with HSN to offer an affordable line of guitars to fans and aspiring musicians. The URBAN Guitar Collection includes two one-hour instructional DVDs and his first custom created, limited-edition acoustic and electric guitar line. The line will be for sale exclusively on HSN starting November 3.