Created by digital media company Interlude, it has 16 different storylines (presented as distinct TV channels), which viewers can toggle between.

The "Like A Rolling Stone" video is certainly very clever. But it could be folly. "It's an hour and 15 minutes of content if you watch every channel from top to bottom," director Vania Heymann tells Billboard. "It's like a feature film inside a five-minute music video."