As reported by Billboard, the song's return to the chart was triggered by a surge in the number of times it's being streamed online. The streaming is mostly attributable to user-generated clips spurred by renewed interest in a video, originally posted in 2009, of Boston Celtics fan Jeremy Fry dancing to the song during stoppage of play at Boston's TD Garden.

Fry's dance routine was freshly uploaded to Utrend.tv on October 17, and has since drawn 11 million worldwide views and garnered more than 1.6 million Facebook "shares."