The clip depicts a forlorn small town with the scattered remnants of better days. The camera slowly and somberly observes the desolation, but by the end a sense of hope emerges�

Hugh Bob & The Hustle are led by singer-songwriter Hugh Robert Masterson who grew up in the song's namesake of Butternut, Wisconsin � a quaint but fading small town with decrepit mills, dirt roads, farms, beat-down bars and a population of just 300 people.