The beverage brand is known for their edgy ad campaigns designed to capture the attention of a young market, may have went too far with their Tyler helmed spots. The clips were singled out by viewers who claimed it had racist overtones and displayed an insensitivity to violence against women.

The storyline begins with Part 1 where a peculiar goat, voiced by Tyler, abuses a waitress who offers him a Mountain Dew. When he finally drinks the entire bottle, he continues to batter her while demanding more.