In a promotional video clip released by the band, Sitek says of BE: "This will go out into the world, and our work is done, and that's our primary responsibility. And the gift that we get from doing something like this is, is the present. Like, when we press play."

Aside from Liam Gallagher, Beady Eye is comprised of fellow Oasis band mates Gem Archer, and Andy Bell, as well as drummer Chris Sharrock, and bassist Jay Mehler.