Longtime twerk advocate Diplo is preparing to ratchet up the heat even higher this weekend when he attempts to set a new world's record for public booty-shaking at New York's EDM music festival, Electric Zoo.

Having already help kick off the phenomenon with his own #ExpressYourself hashtag, which has generated thousands of pictures and videos of females getting their twerk on, Diplo has sent out a call via Instagram to organize a record-breaking "twerk wall" during his Sunday night set at the fest.