Guitarist Luke Morley, also of Thunder, says it was a happy coincidence they were able to recruit Prisoner's Wives actress Emma Rigby for the promo.

"My wife worked with Emma on Prisoner's Wives," he reports. "When it turned out Emma was a fan of our last album, she was the natural person to ask.

"The video is quite unlike anything we've done before � there's a twist at the end of it. Plus, Pete and I are barely in it, which isn't a bad thing!"