It was 20 years ago when Rifkind was introduced to the Wu-Tang Clan. They crowded into his small office in New York City and took turns spitting thorny raps, transforming the four walls into a show of lyrical fireworks. Rifkind would go on to play a big role in launching the crew's career.

"I will never forget that day," Rifkind said of the moment that has become Wu-legend. "There were nine guys in a group that could spit their asses off. When I saw them I thought they could be as big as the Rolling Stones. I was proven correct, because 20 years later, they are performing at Coachella."