Watch Kid Rock Kick Off The NFL Season

Along with Maroon 5 and Lady Antebellum, Rock headlined the pre-game event with an hour-long set filled with his hits, although not much of it made it to the official league broadcast�.yet.

Rock has been touring this year in support of his "Born Free" album, and NBC featured the title track on the pre-game special Thursday evening before the Packers-Saints matchup.