Pamela Anderson To Host Frank Sinatra's Birthday Benefit Event

The event series includes three unique celebrations in one day beginning with an exclusive VIP cocktail party at Sinatra's former home. Performances throughout the event include Frank Sinatra Jr. and his 20-piece orchestra, singer/pianist Daniel Joseph Baker (America's Got Talent), X Factor finalist Phillip Lomax, jazz artists Matt Dusk and Luca Ellis, and actress/Broadway star Lainie Kazan. The gala features a sumptuous three-course dinner, signature cocktails and a star-studded blue carpet in honor of Ol' Blue Eyes.

"This is not your typical gala," says Ricardo Coronado, co-chairman of the event. "This is a lifestyle experience. They say, 'They don't party like they used to.' Well, we do. We are bringing back the decadence of Frank's lifestyle and putting it into three luxurious parties in one day and night, and if guests party like Frank did, the extravaganza could go into the next morning. This is all about honoring Frank's legacy, style, and swagger and helping a great organization in the process."

First stop is the exclusive VIP cocktail party at Sinatra's former Twin Palms estate, which was designed by famed architect E. Stewart Williams and lived in by Sinatra and first wife Nancy and then Ava Gardner. Canadian jazz artist Matt Dusk, who has three No. 1 international hits, will perform with The Buddy Greco Jr. Trio and cocktails and canapes will be served poolside from 2-5 p.m.

Stop two of the night will be the main gala boasting a celebrity blue carpet at the posh Riviera Palm Springs where Sinatra held most of his lavish parties. Architect and visionary Irwin Schuman designed the historic location and the event will be fashioned in the grand Hollywood Regency style.