Kardashians Lash Out Over Name Use

The product is called KardashianLash (a kind of eyelash-growing make-up thing) and the person behind the company -- named Sarah Ehrlich -- just filed a petition to trademark the name.

We spoke to Ms. Ehrlich -- who tells us, she wanted KardashianLash to help raise money to send Honduran orphans to cosmetology school (a worthy cause) ... and she didn't think the K's would mind.