3 Inches of Blood Video Too Bloody For MTV

The video was directed by Rick Podd (The Watcher, Hellraiser), who previously shot their "Battles and Brotherhood" video.

Shane Clark (guitars) offered up these comments: "The concept of the song is about an assassin, so naturally we first thought of a concept featuring an assassin going around doing what they do, but in a style that is more influenced by movies that we liked. At first we thought about a simple performance style video but we've done that a few times and this seemed like a much more entertaining thing for us and our fans. Therefore, we brainstormed a bunch of ideas with Rick Podd and thought of our own killing scenes. I wanted to get poisoned and puke blood and vomit all over the place, and after that it was all in the hands of Rick. I really had a good time with the acting stuff; it was great to work with Chris Valago as well. Some know him as the Heathen from Zimmer's Hole, he's the big FX banana in the Vancouver TV & Film industry, more importantly he's a good friend of mine so we got to sit and plan out the puking at great length, I'm really happy with how that turned out. As for the entire final product, I'm very happy with it, having everyone work together on something and have it turn out great is really satisfying." - Check it out here

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