The Action's Reg King Dead at 65

King and his mod group have been praised by musicians including Paul Weller and Phil Collins. The Action based their sound off of American R&B, and formed in 1963, when they were known as The Boys. They won acclaim for their first single, "It Ain't Fair," in 1964 and also got the attention of Beatles producer George Martin. He signed the band (which also included Roger Powell, Alan "Bam" King, Mike "Ace" Evans and Peter Watson) to Parlophone records in 1965.

The Action had a number of hits with R&B covers in the mid-'60s, including "Land of a Thousand Dances" and "Baby You've Got It." King had the band return to writing original songs in 1967 and The Action released "Never Ever/Twenty Fourth Hour" and the psychedelic "Shadows and Reflections." - more on this story

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