Smell Like Lady Gaga

Known for her larger than life persona, Lady Gaga's fragrance will be a seamless extension of her combined talent for music, video, fashion and art.

The yet-to-be named fragrance line is expected to launch in spring 2012. Distributed worldwide, the fragrance will be managed by the Company's Coty Beauty division in close collaboration with Lady Gaga, who will be Creative Director, and her Haus of Gaga team.

The creation of a fragrance ultimately will allow Lady Gaga to intimately connect with her fans on a global scale. "Lady Gaga's universal appeal makes her a subject of fascination. A force like no other, Lady Gaga is explosive, provocative and sexy, three traits which pave the way for an extraordinary fragrance experience for consumers," declared Bernd Beetz, Chief Executive Officer, Coty Inc.

"Coty is recognized as a world leader in celebrity fragrance. Globally, Coty's leadership in celebrity fragrance is undisputed," said Beetz. "We welcome Lady Gaga to the Coty family and look forward to breaking boundaries that will allow people to experience beauty in a different and unique way."