Behind the Video: Reggie Watt's F_ck Sh_t Stack

A lot of [the video] was honestly the ideas of Ben Dickenson and Duncan Sciles the directors, they were the ones who proposed a lot of it. For me the elements that I wanted to be in there was the dance element. My friend Amy O'Neill a choreographer and lead dancer was always someone that I wanted to work with, in that context. I always wanted her to be in that video when I got to make it. Walking around Williamsburg was my idea, I definitely wanted to have this hip hop "hood" type of thing going on. Just a lot of the standard pastiches. But a lot of the stuff like the cartoon stuff, the woman with the lampshade on her head, that was all Duncan and Ben and there crazy ideas. They're video masters so I just trusted them.

The Circus performers just kinda go along with the idea of the song. I think what they did when they came up with these ideas, the clown and the unicyclist, if you look at the party and you see all of these construction workers and different people. It imitates the absurdity of the song. I think the clown has a double meaning. Essentially when hip hop gets to that level, and you start seeing all of these videos with all this materialism and all of these girls dancing, essentially they are just clowns. And yeah there is a lot of skill and I am not doubting that, but what you choose to do with those resources is quite another thing. So I think it's just me poking fun at that idea and they just picked up on and embodied it.

Part of me always believed that if we could make a "f*** s*** stack" video, people would really like it. But always really wanted it to be the right people doing it, and luckily and thankfully I got hooked up with the right people. I really love the video we came up with and it's a great feeling to have where people associate with something a larger experience they can get into.