Jewel Previewing New Album On Pandora

This original content promotion, features tracks from the record that will reach current and potential Jewel fans who have incorporated one of her songs or albums into their personalized radio stations. The program will also target like-minded fans who have indicated an affinity for songs that share Jewel's musical attributes.

"Pandora is the perfect place for us to pre-release Jewel's new album, 'Sweet and Wild.' The concept of an online listening party, where Jewel's fans � both old and new � can preview and pre-order her latest music, is an idea that we feel her fans will embrace," says Kelly Rich, VP Sales, Marketing and Interactive for The Valory Music Co.

Founder and Chief Strategy Officer Tim Westergren said, "We were excited to work with Jewel in creating a campaign tailored to 'Sweet and Wild' that would delight her current (and future) fans by giving them exclusive access a week before it becomes widely available. Listeners on Pandora are actively engaged, they interact with songs, stations, and advertisements an average of eight times an hour and they use our sharing tools that appear on top of every song tile and give them an opportunity to share their discovery of that song with an email, Twitter post, Facebook post or as a gift to a friend. We expect this unique program to see tremendous interest."