Elektra Records Turns 60 and Goes Interactive

Conceived and curated by Elektra founder Jac Holzman, who currently serves as a Senior Advisor to Warner Music Group Chairman and CEO, Edgar Bronfman, Jr., Elektra60.com draws on the label�s rich archives to create a unique, ever-evolving experience designed to reward deep and repeated exploration.

The launching pad and central feature of Elektra60.com is a dramatic, user-controlled Timeline that traces the history of the company from its beginnings in 1950 to the present day, highlighting nearly 100 significant artists. Searchable by year and by artist, the Timeline incorporates streaming audio, multiple images, video content, and historical information. As the viewer scrolls along the Timeline, various elements relating to each year and each artist float to the surface. The Timeline provides multiple portals into the full site, where visitors can further investigate the Elektra story. The full Elektra60.com site will feature a continually growing, expanding array of content, combined with opportunities for viewer commentary and participation.

Commenting on the launch of Elektra60.com, Jac Holzman noted: �Breaking from the valid and understandable anniversary traditions of the past, we decided to celebrate Elektra on the Web, the connective community of our age. This is a unique, ever-changing party to which everyone is invited and encouraged to participate. It was modeled on a world�s fair, where a visitor can walk down the center promenade and take in the sights and sounds, and step into multiple pavilions for more enriching experiences. Elektra60.com is a living, breathing site that will continue to evolve over the upcoming weeks and months, as fresh content is added and new paths revealed. We hope to inspire a sense of wonder and discovery, as the label itself has strived to do for the past six decades.�