Fuse Viewers Take Over
. "'The concept was designed to leverage the influence that social media has on our viewers and the music programming that they love," said Sal LoCurto, senior vice president of programming, Fuse. "This unique blend of technology and music engages fans with the Fuse brand and provides them the opportunity to program the network for an hour each day." Using Fuse's Tag Your Tune application on Facebook, viewers can personalize a dedication either by choosing from a list of 30 music videos, which will be updated on a weekly basis or opting for a video choice of their own. Both the sender and receiver will be notified if their dedication is selected for air by a wall post on Facebook and an email. Both notifications will include the specific tune-in time. Selected dedications will stream over their corresponding music videos in a ticker at the bottom of the screen. |
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