Kid Rock To Booze It Up All Summer Long

05/28/2009
. (Billboard) Jim Beam's new Red Stag bourbon will serve as the headline sponsor for Kid Rock's upcoming 2009 Rock N' Rebels Tour.

The partnership kicks off June 14 at the NASCAR Sprint Cup Series Lifelock 400 Race at Michigan International Speedway.

Kid Rock, whose current "Rock N' Roll Jesus" album debuted at No. 1 on Billboard's Top 200 chart, will serve as grand marshal of the event. The 25-city tour kicks off in West Palm Beach, FL on June 26. - more on this story

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