The Original Music Tee, a "mix tape" shirt containing "album art" on the front and a play list on the back, features such up-and-coming artists as The Asteroids Galaxy Tour, Alice Russell, Theresa Andersson, WAZ, Magic Arm, Lettie, Passenger, Holmes, Amy Kuney, Charlie Mars, The Silent Years, Mason Proper, Nive Nielsen and Afternoons.

Each shirt also has a hang-tag printed with a URL and a unique code allowing the purchaser to download the play list. Several more shirts will be added to The Music Tee Collection in the fall, including several artist shirts and four "mix tape" shirts being created exclusively for fashion retailer Shopbop.