The guitarist, who is also a member of The Raconteurs and The Dead Weather, recently launched the service to offer exclusive content including videos and music of bands he is involved in, as well as sending physical releases to those who have signed up.

Speaking of the new service, which will also offer ticket presale for the bands' shows, he told BBC Newsbeat: "They [subscribers] will get vaulted footage from the past that no one has seen or ever Posted on YouTube before. - more on this story

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