This is the second famed musician Hyundai has enlisted for Sunday's big game. The first is Yo Yo Ma.

"The combination of Hyundai's exciting new Genesis Coupe matched with music performed by Smashing Pumpkins offers the perfect 'kick-off' to Super Bowl advertising," said Joel Ewanick, VP of marketing, Hyundai Motor America. [why not have them just rework a past hit.. "Hyundai is the greatest..." Too commercial?] - read more

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