Hoping to become a big player in that effort is networking giant Cisco, which during the Consumer Electronics Show, January 8-11 in Las Vegas, introduced its Eos platform -- a set of hosted online tools designed to enable media and entertainment companies to build social networking functions into websites.

For record labels, that means adding fan community services to artist sites. Warner Music Group (WMG) is the first label partner signed on to use the Eos platform - more on this story

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