The video will also premiere simultaneously on Rihanna's official site, RihannaNow.com, as well as her official Facebook and Myspace pages. Beginning today, MTV.com and VH1.com will give fans an early look at the video with a 30-second sneak peek.

Rihanna will also be on hand to participate in the video premiere, by sending messages to her fans, which will appear alongside the video online. Fans are also encouraged to submit their messages via the online player.

Additionally, both MTV Mobile and VH1 Mobile are offering one exclusive Rihanna ringtone each. Monthly VH1/MTV mobile ringtone subscription holders can access the ringtone by going to m.MTV.com or m.VH1.com.