The band's debut full-length, "Iron Flowers" came out summer 2008 which Robinson heard through the band's MySpace Music page, using social media A&R as his tool for musical discovery.

Robinson is foregoing upfront recording costs to launch his music discovery model. In an effort to promote the band's content, Robinson and Repeater formed the White Label Collective, abandoning the traditional record-label protocol for music discovery and distribution.

Ustream.TV, the interactive video platform, has partnered with Robinson in campaigning for and streaming the preproduction and recording process live. Ustream.TV sees over 70 million visitors a month.

The use of social networking Web sites has enabled access for users and musicians to communicate via blogs, music playlists, performance dates, etc.