NIN Spark Revolution?

03/13/2008
. (antiMusic) Later in today's Day in Rock report we will tell you how Alan Jackson will top the Billboard charts having sold 119,000 copies of his new CD last week. But Nine Inch Nails sold almost 7 times as many copies of their digital only instrumental album during the same week. This comes without any label support at all. Imagine how many copies they could sell this way if the album had vocals? Radiohead fought the first skirmish, but it looks like Nine Inch Nails may have just sparked the real revolution, where bands with dedicated fanbases can bypass the label system all together. Here is the announcement they sent out:

Nine Inch Nails' 36-track instrumental opus Ghosts I-IV, released March 2 via NIN.com, has amassed a first week total of 781,917 transactions (including free and paid downloads as well as orders for physical product), resulting in a take of $1,619,420 USD.

"These figures represent the most relevant and contemporary metric for measuring how Nine Inch Nails' music is reaching its fans," said NIN manager Jim Guerinot. NIN's label The Null Corporation will not be releasing traditional sale figures to soundscan.

As previously reported, the $300 Ultra-Deluxe Limited Edition of Ghosts I-IV immediately sold out its run of 2500. The $5 Download, $10 2XCD set and $75 Limited Edition Deluxe versions are still available at NIN.com.

The $10 2XCD SET will be released to retail April 5 in Australia and Japan, April 8 in North America, and April 7 in the UK and most European territories. A $39 4X vinyl version will be available at retail April 8.

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