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Avril Punk Poser Wear


03/06/2008
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(antiMusic) Jerry Leigh the company that brought you the Gwen Stefoni ska-goes-hip-pop fashion line has inked a new deal with another rock poser. Here is part of the press release: Jerry Leigh announced its latest partnership with Avril Lavigne today. This July, Jerry Leigh and Lavigne will launch Abbey Dawn -- a new junior's lifestyle brand to be sold exclusively at Kohl's in the U.S., with additional opportunities currently being explored internationally.

Comprised of jewelry and apparel that mirror Lavigne's rock style and energy, the collection will be updated every 60 days with new prints and pieces for juniors to further define their own individual styles.

Additional categories will be added to the Abbey Dawn line including shoes and bags. The first collection will be sold in nearly 1,000 Kohl's stores nationwide in time for back-to-school shopping and marks Lavigne's first retail collaboration to date. - This should go nicely with Avril's latrine products.

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