Backing up Hynde on the album is a band that has no problems conjuring the true spirit of rock's earliest days. Classic leads by guitarist James Walbourne, the twang of pedal steel from Eric Heywood, and backed by a concrete foundation laid by the rhythm section of bassist Nick Wilkinson and legendary drummer Jim Keltner, this band allows Hynde to show off her best vocal work and songwriting since the early days of The Pretenders.

While the music for Break Up The Concrete may have its origins in rock's beginnings, the marketing of the album has Shangri-La Music boldly embracing the present and future. Starting today, the label is launching a massive MP3 Countdown campaign where each week a new song will be available for free download through a different media partner. This week's song, "Boots of Chinese Plastic," will be available through AOL's Spinner.com. In subsequent weeks downloads will be available through Apple QuickTime's site, ClearChannel.com, CMT.com, iLike, iMeem, MP3.com/Download.com, MSN Windows Media, Vh1 Classic, Yahoo and CBS Radio Online.