Voters and fans alike are encouraged to visit the Coldplay on tour website to cast their vote for the band's "30 Lives" music video. Being held around Coldplay's major North American tour markets, the contest's winner joins Shearwater and Santogold in opening for what is no doubt one of the world's biggest musical acts.
Never too serious with the weighty subject matter of their often unconventional musical themes, however, the band remains profoundly simple in the melodic nods to their literary muses and societal inspirations. Songs like "Jean-Paul," a schizophrenic, splintered conversation on the murder of French revolutionary Jean-Paul Marat, reside comfortably next to "30 Lives," the ba-ba-ba filled DDR winner in which the protagonist utilizes a video game code to spend 30 lives with his partner.
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