DEM FRANCHIZE BOYZ, hailing from Atlanta's Westside, are Bernard "Jizzal Man" Leverette, Maurice "Parlae" Gleaton, Gerald "Buddie" Tiller and Jamal "Pimpin'" Willingham. They debuted on the R&B/Hip-Hop chart in 2004 with the top 25 single "White Tees," but broke through on a mass level on their Virgin Records debut with the single release of "I Think They Like Me," a three-week No. 1 in the R&B/Hip-Hop radio format in late 2005 that ushered the sparse but irresistibly hookish "snap music" into clubs and radio.