A gang of Jups spent some quality time with a gang of MTV Music/Logo execs today. MTV has a perhaps surprisingly solid online story to tell, and one that is rather counterintuitive, coming from a Big (Old?) Media Brand.

It's also returning a bit to its music roots, something I wouldn't have expected, and aiming to supplant Yahoo Music and MySpace. It's aggressively doing Internet video syndication (watch for a forthcoming JupiterResearch report). It's digitizing, chapterizing, and metadata-ing its archives, with the idea of spreading clips far and wide, on and off sites it controls. (It costs an "insignificant" couple hundred grand to do that to Jackass content with partner Dickhouse Productions. Wow, only big media would call that insignificant.) - That's not all, read more here

Preview and Purchase MTV CDs