Easily the artist's most provocative work to date, the album tackles themes such as race relations, religion in America, and, of course, sex. The album's first single, "So Hott," is racing up the rock radio charts, already hitting the Top 10 with the loving sentiment, "I want to f**k you like I'm never going to see you again." VH1 took the risk of premiering the provocative video this past Saturday on their Top 20 Countdown.

The 12-track collection - which is dedicated to Rock's great friend, the late Atlantic Records co-founder Ahmet Ertegun - stands as a highlight of a musical career marked by constant artistic reinvention and creative growth, confirming Kid Rock's place in the rock 'n' roll pantheon.