Universal's decision to form an alternative service to iTunes comes after the company decided not renew its contract with Apple, which enables music by its artists, such as 50 Cent, to be downloaded from their digital music store.
Universal Music chief Doug Morris said that the decision not to resign was taken after Steve Jobs, the head of Apple, failed to reconsider the minimum royalty level that record labels get from the sale of music via iTunes. [reportedly that's 70 cents per each 99 cent song] - more on this story
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