But after years of wry tolerance the band's management in New York has finished negotiations to reclaim the name and launch the brand at its rightful place online. AC/DC label manager Sam Horsburgh from Albert Productions in Sydney said with fans as young as 10 or 11 turning to the site something had to be done.
"The demographic of the band has shifted a lot," Mr Horsburgh said. "The push to get it back came predominantly because they knew there were a lot of younger fans coming through. The young fans are so net savvy it's the first thing they do. And there was some interesting viewing up there for some time." - more on this story
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