Zombie went vegetarian while in high school after seeing a documentary about slaughterhouses. "It freaked me out, and I found it so disgusting that I stopped eating meat," he says.

He continues on the hotline message, "Turkeys often become painfully crippled because they are given drugs to make them grow so unnaturally large that their legs splinter. The birds' throats are often slit while they are still conscious and able to feel pain. In one Butterball slaughterhouse, PETA found a worker sexually assaulting birds and another stomping on birds' heads until their skulls exploded." Zombie goes on to urge callers to visit GoVeg.com for tips on cooking great meatless holiday meals. He also asks callers to contact Butterball and tell the company to stop torturing turkeys.