Hinder Cover Steppenwolf for Nascar

05/02/07
. (PR) Turner Network Television (TNT) announced today that they have teamed with multi-platinum rockers Hinder to remake Steppenwolf�s classic hit single �Born to be Wild� as the network�s beat-driven anthem to promote its 2007 NASCAR NEXTEL Cup Series coverage. The song will serve as the primary musical bed for all six of TNT�s races, as well as for the network�s multiplatform marketing campaign surrounding its exclusive race coverage. To accompany Hinder�s cover of the rock-and-roll classic, the network is also producing a full-length music video of the song for the band that will debut exclusively on the Turner-operated Web site NASCAR.COM on June 6.

From the full-length, hard-driving music video, Turner will produce several shorter spots in 30, 60 and/or 90-second lengths, as well as a three-minute version cut with NASCAR action highlights to serve as the feature NASCAR on TNT on-air promo. In addition, NASCAR.COM�s 24/7 Live host Riki Rachtman, formerly of MTV�s Headposer�s Ball, will host a 15-minute behind-the-scenes look at the making of the video exclusively for the Web site. The spots will begin running on the network on June 6.

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