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Prince Eyes the Digital Verizon


06/01/07
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(PR) Prince, the legendary artist and music icon, and Verizon Wireless announced they have joined forces to revolutionize the consumer experience of digital music discovery, delivery and download, starting with Prince�s new single, �Guitar.� Music fans can get the single today � weeks before the highly-anticipated release of �Planet Earth,� his new studio album release � when they use Verizon Wireless� free new V CAST Song ID to identify the single. The direct-to-mobile relationship between Verizon Wireless and Prince, unprecedented in the music industry, brings the best in mobile music innovation together with Prince�s musical genius to deliver an entirely new way for fans to experience music.

The introduction of V CAST Song ID makes Verizon Wireless� V CAST Music the only service in the nation that provides users with a tool that enables them to capture information about a song immediately, over-the-air; then buy either the Ringtone, Ringback tone or full-track song, in one simple process. To get the exclusive track of �Guitar� from Prince, download the V CAST Song ID application for free on V CAST Music-enabled phones, then go to Verizon Wireless� music site, www.verizonwireless.com/music. Once there, play the interactive video online, hold your phone to your computer speaker and V CAST Song ID will identify the song. Customers can then select the �Get Song� option on their phones to download �Guitar� for free. Verizon Wireless V CAST customers also have the option to purchase the �Guitar� Ringtone or Ringback tone.

Step 1: Download V CAST Song ID for free to your Verizon Wireless phone

Step 2: Visit www.verizonwireless.com/music or licensed sites such as YouTube (www.youtube.com), Revver (www.revver.com), Veoh (www.veoh.com) and

MySpace (www.myspace.com)

Step 3: Start V CAST Song ID on your phone, select �ID New Song� and then play the interactive video from the hot new Prince single, �Guitar� online with your phone close to the PC speaker to ID it

Step 4: Your phone will now give you information about the song, as well as an option to download it immediately, over-the-air, for free

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