According to Duritz, "The talent of Notar and Blacktop Mourning just blew me away and I wanted to be a part of their evolution. But I know that when you start a label you�re responsible for the hopes and dreams of the artists you sign and that�s a big deal to me. We�re here to create a partnership with our artists, help them make great music and navigate the treacherous waters of the music business. Simple as that."