But Marcos Carrington says his coffee-based energy drink is named after his girlfriend, whose name is Jovita, not the 45-year-old rocker.

In a Jan. 22 letter, Los Angeles lawyer Peter Laird, representing Bon Jovi, objected to the word "Mijovi" as well as other words "itsmijovi" and "itsmilife" that appear in the company's marketing materials and on the can. Rather than use Carrington's spelling, the letter used the phrases, "It's My Jovi" and "It's My Life." - more on this story