Apparently members of Dire Straits were in a store and saw a wall of televisions displaying a Motley Crue video and according to Contact Music that inspired them to pen the hit tune that made light of the empty fame in the MTV age with lines like "That aint workin / thats the way you do it / Get your money for nothin get your chicks for free".
Of course, the video for the track became a huge hit on the music channel. Being the deep thinker that he is, Nikki Sixx is reportedly flattered by the off-hand tribute. At least the line "bangin on the bongoes like a chimpanzee" makes total sense now.
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