The cultural icon and reality show incubator will begin monitoring its audience's observational habits with the implementation of second-by-second viewership analysis courtesy of TNS Media Research, intended by the network's corporate parent company Viacom to help the conglomerate more effectively schedule advertising breaks aimed at youth markets.
TNS, which obtains its data from monitoring the behavior of approximately 300,000 digital cable subscribers in the L.A. area, pitches its technology as both a more accurate reflector of channel-surfing habits than the minute-by-minute analysis already conducted by Nielsen - more on this story
Click here to read today's full report
Preview and Purchase Fall Out Boy music
On The Record: The dB's- Rick Monroe and the Hitmen- Atlas Maior- Stoned Jesus
Hot In The City: Lou Malnati's Pizzeria Opens in Surprise, Arizona
What's Doing With Dave Koz? Christmas Carols and Cool Cruises!
On The Record: Craft Recordings Announces Record Store Day Exclusives
Live: T Bone Burnett Rocks Phoenix
Three Days Grace Share First Adam Gontier Reunion Song 'Mayday'
Twenty On Pilots Share 'The Line' From Arcane League of Legends: Season 2 Soundtrack
Motley Crue Dr. Feelgood Pharmacy Independent Retail Takeovers Start Today
Nothing More Scores 3rd No. 1 With 'Angel Song'
Frontiers Rock Festival Returning After 6-Year Hiatus
Bury Tomorrow Unleash 'What If I Burn' Video
Converge Added To Fire in the Mountains Festival
Pop Evil Take Fans On 'Deathwalk' With New Video