The cultural icon and reality show incubator will begin monitoring its audience's observational habits with the implementation of second-by-second viewership analysis courtesy of TNS Media Research, intended by the network's corporate parent company Viacom to help the conglomerate more effectively schedule advertising breaks aimed at youth markets.
TNS, which obtains its data from monitoring the behavior of approximately 300,000 digital cable subscribers in the L.A. area, pitches its technology as both a more accurate reflector of channel-surfing habits than the minute-by-minute analysis already conducted by Nielsen - more on this story
Click here to read today's full report
Preview and Purchase Fall Out Boy music
Becoming Led Zeppelin Hitting Movie Theaters On Valentine's Day
Sammy Hagar Shares Video For Van Halen Classic From The Best Of All Worlds Tour
Jason Bonham Leads The Lineup For Whole Lotta Rock Camp Volume II
REO Speedwagon Play Their Final Show
Axl Rose Helped Billy Joel Close Out His Madison Square Garden Residency (2024 In Review)
Joe Bonamassa Sounded Off On The Rock and Roll Hall Of Fame (2024 In Review)
Slash Shares Heartfelt Tribute To His Late Stepdaughter (2024 In Review)
David Lee Roth's Cover Of 'Baker Street' Got A Video (2024 In Review)