The quest began on July 30th when organizers of the then fckCMJ Music Fest launched a myspace page looking for artists as well as NYC bookers and venues to take part in an event "that aims to put music back in the hands of musicians and music fans, not middle man for profit corrupt bureaucracies". As of Tuesday afternoon two venues and five artists have signed on.

No One and the Somebodies, Le Rug, Thomas Francis Takes His Chances, Rosalee Motor Revival, Ollie Byrd are the artists that joined up early for the event which organizers asks "Who needs 'style guilds' of 'music journalists' taking money from the musicians to rent space and then sell advertising for a profit???! The unCMJ Music Fest is about music, not marketing opportunities.

A large portion of the event aims to be ALL AGES (unlike CMJ). It is scheduled to take place on October 19th and 20th in Williamsburg, Bushwick, and Greenpoint, Brooklyn. "